TikTok and Instagram Reels audio makes up so much of today's pop culture it's a part of our vernacular. We're all guilty of quoting a popular sound or song. From memes to dance challenges to educational videos, popular video audio is a goldmine for content inspiration. 

However, it's not ideal for brands and businesses when trending TikTok audio doesn't end up on Instagram simultaneously. Sometimes not until after the trend fizzles out. Our latest video guide shares our #1 best practice for ensuring your business or brand creates and shares the most relatable and relevant video content for all channels.

How to Incorporate Popular Video Audio Across Multiple Platforms 

Despite video content becoming the most popular and go-to format for every major platform, TikTok is still where almost all trending audios originate. Sometimes it takes weeks for trending TikTok audio to get on Instagram Reels, forcing Instagram-first brands no other choice but to hop on the video trends late.
By building your TikTok presence, you can get a pulse on the video trends and viral sounds before they get to Instagram. Discover trending video and audio by scrolling TikTok's 'For You Page' (FYP.) TikTok's FYP provides insight into what other brands in your industry are doing, giving you a better understanding of what your audience likes.

What if Your TikTok Audio Isn't on Instagram?

If the TikTok audio you want to use isn't available on Instagram Reels yet, don't worry. You can still use the popular TikTok audio without having to repost your TikTok as an Instagram Reel, avoiding the TikTok watermark altogether. 

Once you're ready to post your Instagram Reel, find a TikTok video using that sound. You're going to use this video to create the sound on Instagram. 

How to Import TikTok Audio Into Instagram Reels  

1. Download the TikTok video with the audio you want to use. Tap the share button (bottom right corner) and select “Save Video” to save it to your phone.
2. Open Instagram and tap the “+” button at the bottom center to create a new Reel.
3. Select your video from your camera roll.
4. In the Instagram editor, scroll all the way to the right and tap the music note with a down arrow icon.
5. Choose the downloaded TikTok video to extract its audio. Be sure to trim the clip to remove TikTok’s default outro at the end.
6. Select the part of the audio you want to use for your Reel.
7. (Optional) Rename the audio if you'd like.‍

Note: Sometimes, Instagram will automatically recognize the audio and assign its name. If this happens, your Reel may become discoverable on that audio’s page, helping you reach a wider audience.

Now you're ready to bring TikTok trends to Instagram!

Instagram Business Account Audio Limitations 

Instagram limits Instagram business accounts from using copyrighted music. However, most trending audio is original and without royalties. If you run into a problem with using audio, try following a video trend that doesn't use a copyrighted sound or use Instagram's royalty-free music library. 

We hope this trick makes it easier to use trending video audio in your video content, especially when it's most relatable and impactful.