To show off your achievements, possessions, skills, success, or confidence

"You just want to go on vacation so you can flex on Instagram."

History and usage

The term "flex" has undergone a fascinating evolution in the realm of social media, shifting from its traditional connotations to a modern manifestation of self-expression and empowerment. Originally rooted in African American Vernacular English (AAVE), "flex" emerged in the early 20th century, primarily within Black communities, to denote a boastful display of one's success, wealth, or abilities. This could range from flaunting material possessions to showcasing achievements in various facets of life. However, its recent resurgence on social media platforms like Instagram, Twitter, and TikTok has broadened its scope, transcending cultural boundaries to become a ubiquitous slang term synonymous with confidence and assertion.

In contemporary usage, "flex" encompasses not only materialistic displays but also personal accomplishments, physical fitness achievements, and even moments of self-assurance and resilience. It has become a tool for individuals to assert their worth, assert their worth, and celebrate their journey, often accompanied by hashtags such as #FlexFriday or #FlexZone. Moreover, the term has taken on a nuanced meaning within online communities, where it can signify solidarity and support, with users encouraging each other to "flex" their talents, creativity, or perseverance. This evolution reflects broader shifts in digital culture, where social media serves as a platform for self-expression, identity formation, and community building. In essence, the history and meaning of "flex" on social media encapsulate a journey from its origins as a boastful display of prowess to its contemporary role as a symbol of empowerment, resilience, and communal celebration in the digital age.