Her latest campaign perfectly captures the 'brat' vibe, appealing to trend-savvy younger audiences.

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The "brat" trend started with Charlie XCX's album, which celebrated a confident, rebellious spirit with a playful edge. This vibe quickly caught on, leading to the viral "Apple Dance" on TikTok, where users showcased their stylish, brat-inspired moves. As the trend grew, it became synonymous with a carefree, rebellious summer, often dubbed "brat summer."

The influence of the "brat" trend even reached the political sphere, with Kamala Harris's campaign edits embracing the playful, defiant energy. Her campaign’s viral edits exemplified how the "brat" attitude can resonate across different platforms, making it a powerful tool for connecting with younger, trend-conscious audiences.