One of the biggest challenges social media managers (SMMs) face is identifying social media trends when they happen. Many of these trends start and end in the same week, making SMMs window to incorporate trends limited. The pressure to keep up while also managing multi-channel content strategies gets overwhelming.
Which makes us wonder, how do SMMs add and execute social media trends when they’re most relevant and how do they do it without taking away from their other job responsibilities?
In this guide, you’ll discover why social media trends are important, how to cut back your research time, and still manage to post 12 video trends a month!
Incorporating trending content is not only valuable to your audience, but it also generates more exposure than non-trending content. That’s because social media algorithms prioritize trending content. For example, the more visibility a video template or audio has on the TikTok For You Page (FYP) the more likely it’s trending. For context, most trending content ideas start on TikTok and then spread to the other platforms. The brands who jump on the trend when it’s most popular will not only benefit from the algorithm but also increase their discoverability resulting in more engagement, followers, higher performance, and potentially viral content.
To avoid spending endless time researching trends on TikTok, check out PLANOLY's weekly trends in the social calendar. Get three social trend recommendations consisting of trending audio, video ideas, and/or video transitions each week. Plus, the trend recommendations include how to apply each trend to your niche and easily repurpose into TikToks and Instagram Reels for your brand or clients.
Since each trend is curated by social media experts, you can think of our Trending Content Ideas as an extension of your social media team. Or if you're an agency who runs social for multiple brands, this is a quick way to find trends and speed up the planning and creation process while still staying in the know with what's popular and relevant.
Here’s an example of how one social media manager uses this feature to plan content for one of her clients:
Get the complete breakdown of our Weekly Trends feature here - “Find Trends Fast: Discover New Video Ideas Each Week on PLANOLY.”
It’s clear trending content ideas are key to improving content performance, but nearly impossible to achieve if you don’t have time to research and film these trends. If time isn’t on your side, but you still want to make trending content a priority in your content strategy then PLANOLY’s Trending Content Ideas is your solution.
Most of these trends are universal, regardless of industry and can be repurposed for multiple channels. Not only will you get up to 12 trending content ideas a month, but it’s also a source of content inspiration.