Mar 25, 2024
Categorizing content into playlists caters to viewers' interests, encourages longer viewing sessions, and enhances discoverability. Simply grouping videos from each of your content buckets into a dedicated TikTok playlist can do wonders for your engagement stats.
Keep reading to learn what TikTok playlists are, how they work, and how you can use them to increase your TikTok engagement rates.
TikTok playlists help creators organize content into categorized sets of videos. They live on your profile, right between your bio and your video feed. If you post multiple videos that share a common theme, adding them to a playlist is a great way to make them easier to find.
This feature is especially useful for a video series meant to be watched in a specific order. Take Reesa Teesa, for example. Her chronological 52-part TikTok playlist “Who TF did I marry?!?” went viral, skyrocketing Reesa to 3.7 million followers and 40.6 million in less than a month.
Because Reesa added all 52 videos to a playlist, people can return to her page and continue watching the series without the hassle of scrolling through her entire profile to find the right part.
You can edit an existing playlist or make a new one from your profile or the video you want to add.
Here’s how to make a TikTok playlist from your profile:
Step 1: Go to your profile page and tap “Sort your videos into Playlists.”
Step 2: Create a new playlist.
Step 3: Select all the videos you want to include in your new playlist. They have to be public. Also, each video can only be added to one playlist.
Step 4: Reorder the videos according to your desired sequence.
Step 5: Long press on a video to add it to a playlist.
To create a new TikTok playlist from a video, follow these steps instead:
Step 1: Long press on a video or tap the share button.
Step 2: Press “Add to Playlist”.
Step 3: Tap “Start creating”.
Step 4: Name the Playlist, then tap “Next”.
Step 5: Tap “Create Playlist”.
Unfortunately, not everyone can use this feature. Creators can make a TikTok playlist once they surpass 10,000 followers.
Every playlist should have a theme. The theme can be a content bucket like “GRWMs” or a one storytime with multiple videos in chronological order.
You can make as many playlists as you want, but your followers will have to scroll through the list to view them all. You can change the order your playlists appear on your profile by logging into your account on your desktop. So if you have a new series you want front and center on your profile, hop on your desktop and bump it to the front.
Here are just a few of the ways grouping your content into highly discoverable, themed playlists can improve your TikTok engagement rates:
#1 Promote Profile Visits
If a video is in a playlist, viewers can see the playlist right from their FYP. If they like the video and want to view more, they can click the playlist right from the FYP. This increases two of TikTok’s engagement signals– your profile visits and the time users spend on your profile.
#2 Encourage Binge-watching
Playlists make it easier for TikTok users to discover your content by grouping similar videos in one easily accessible location. This encourages users to binge-watch a bunch of videos in a row.
#3 Keep the Momentum Going
When a TikTok user likes your content, linking to a playlist helps keep the momentum going. It’s a great way to convert viral attention to a loyal audience.
At the end of the day, a big part of social media strategy is reducing barriers between your potential audience and your content. Creating TikTok playlists for each content bucket, series, and storytime is a low-effort way to make your content more discoverable. The easier it is for viewers to find your content, the easier it is for them to engage with your videos.
Don’t forget to use Planoly for all your TikTok content planning needs. The TikTok planner will help you create and customize your social video strategy, find trends in real-time, and auto-post your TikTok videos, all in a single app. Try it free for 7 days.
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