Yes, it’s important for all brands to curate content that will captivate and engage their audience, but in an industry where things such as curb appeal and modern aesthetics are essential, having high quality, stunning property photos is not optional. Property photos represent not only the structure itself but the agent’s business as well and can make the difference between just browsing and closing. Let’s open the door on how to create great real estate Instagram content right from your phone.
Let’s begin with the fundamentals - determining the main subject of the photo, selecting the appropriate photo size and orientation and capturing it in the highest quality.
Walkthrough the property before taking photos and see where your eyes land. What about the room really speaks to the character of the home and would be inviting to viewers? Once you have your subject identified, if it makes sense for the particular photo, snap several shots using the rule of thirds to see what looks the best.
The rule of thirds is a composition guideline that places the subject of a photo just beyond the center which is where the eyes naturally tend to focus. An easy trick to work with this is to use the Grid feature on your phone’s camera. Don’t focus too much on this “rule” as it is a breakable one and more of a “guideline” that won’t apply to every photo. Take several shots and settle on the one you like best.
When taking photos with the intention of sharing them on Instagram, you’ll want to ensure the photos are the right size and the focal point of the photos are in the frame.
Photos posted to Instagram can be square, landscape, or vertical and should have the recommended aspect ratio for each size. Aspect ratio is the relation of the photo’s width to height. It’s important to understand image size and aspect ratio because if they are not uploaded to Instagram correctly, they will be automatically cropped. Imagine posting a photo of a house with amazing landscaping and all that shows up in the feed is the roof. To ensure the photo posts exactly as you want, follow these guidelines:
Square posts should have a 1:1 aspect ratio
Landscape posts should have a 1.91:1 aspect ratio
Vertical posts should have a 4:5 aspect ratio
Another factor to consider is image quality. While you can take good photos with most smartphones, having one with a powerful camera is best. When you start with a clear photo that has the optimal resolution, when it’s compressed by Instagram, it won’t lose its quality. Avoid using the zoom feature on the camera and instead, use the crop editing feature to help preserve the image quality.
We talk a lot about being prepared with your social media content and planning ahead – the same is true for real estate photos. If you are planning on taking your own photos in lieu of hiring a professional, here are some things you must know:
One of the greatest things about real estate photos is that one property can provide tons of content. With Instagram, you can not only post photos to your grid, you can create a collage of photos for a Story and even record a fun Reel prepping for an open house. Here are a few ideas to get the creativity flowing.
Even with professional photos, understanding how they are cropped and adjusted when uploaded to Instagram is important. Once you have your collection of photos for each property, visually plan and arrange them in PLANOLY so you can take your audience to a virtual open house.