One of our core values at PLANOLY is to build smart products & features. We strive to build smart products & features that enable our users to be successful in promoting their brands and businesses. Looking ahead at the New Year, we couldn’t miss the opportunity to highlight a few of these features we know can set you up for success in 2022. Specifically, let’s look at six key features that can help with content inspiration and planning in 2022.

Creating a holistic content strategy for an entire year can feel like a daunting task. It takes a lot of hard work, strategy, and planning to create a cohesive message across your social channels. PLANOLY’s social content planning products and features can help alleviate some of the challenges you may face. 

Let’s break down a few of the common questions you may have as you plan for 2022 and how PLANOLY can act as your virtual planning assistant, plus inspire content ideas.

What type of content do I need to focus on in 2022?

No matter what content you’re creating, it’s important to be authentic and create content that aligns with your brand or business. That being said, it would be a miss not to highlight the importance of video content on social media. According to Facebook, “people gaze 5x longer at video than at static content on Facebook and Instagram”. With this in mind, PLANOLY’s new Reels Planner can make it easier than ever to plan Instagram Reels that align with your grid aesthetic - simply add your video and select a cover photo to start planning. Due to Instagram limitations, this content cannot be auto-posted, but with PLANOLY you can add this content in advance and be notified when it’s time to post. From there, PLANOLY will assist you in sharing your Reels to Instagram.

What’s the best way to plan in advance if my content isn’t ready?

Sometimes you have an idea of what you want to post, but you haven’t taken the photo, created the video, or edited your content for your grid just yet. This is where PLANOLY’s placeholder feature can come in handy.  Utilize this feature to easily create a spot on your grid for future content you’re still working on. Add your placeholder, continue planning around this post, then come back and finish it when you’re ready. You can learn more about placeholders here.

Related: How to Use PLANOLY's Placeholder Feature

How do I find content to post?

Sometimes your creative juices are flowing while other times you may be blocked on what content to post next. PLANOLY has a curated social calendar built into our web dashboard & mobile app with key upcoming events and holidays. Consider this a reminder that “Love Your Pet Day” is February 20th, so start snapping those pet pics now. If you’re having trouble finding PLANOLY’s social calendar, check out this quick tutorial.

How do I create high-quality content?

Snapping a photo, creating your own product video, or sharing user-generated content are all great ways to deliver high-quality content to your followers. That said, this can be extremely time-consuming or you may not have the perfect image to align with the message you’re trying to share. This is where PLANOLY’s library of stock photos comes to the rescue. Search any keyword to find relevant photos you can easily add to your grid and share across your social channels for free. This is a great way to fill in the gaps with your personally created content.

PLANOLY Pro-Tip: You can also access or edit your Canva designs directly in PLANOLY.

When should I post my content?

PLANOLY has a built-in premium feature that can help recommend the best times to schedule content on Instagram. This can take some of the guesswork out of when your content will be most successful on IG. This feature aggregates data from your followers to see when they are most active on Instagram. From there, you will see time options that align with your followers. To enable the best time to post feature, check out this help guide.

Which channels should I prioritize?

There’s only so much time in a day you have to spend creating content. You may feel like you have to sacrifice smaller channels to focus on ones driving higher engagement. Enter PLANOLY’s Edit & Share feature. This feature makes it easy to repurpose IG content for Facebook and Twitter, giving you double the bang for your work When you customize content for each channel, it helps the content resonate with your audience in a more effective way. With this feature, you can keep your social presence more widespread without spending more time planning and posting.

 While we did our best to limit this to my top six features to help with content creation & planning, there is so much more to love about PLANOLY. Whether you’re looking for inspiration on what content to post or hoping to save time planning & scheduling, PLANOLY has a variety of features to support you in 2022. Check them all out!

Cheers to fresh content ideas and more time for the things that matter most in 2022!