If any social media platform has insight into what trends are on the horizon, it’s Pinterest. 482 million people use Pinterest to plan their next big moment. With every search, Pin, and Post, they’re showing Pinterest what trends are about to emerge.
Because they love us, Pinterest combined those priceless trend predictions into a report called “Pinterest Predicts”. It’s a “not-yet-trending” report all about what people will shop, try, and buy in 2024.
The report is split into categories:
If current trends sparked emerging trends, this list would be filled with search terms about Stanley cups and mini Uggs, not eclectic grandpa-style clothing and bioactive vivariums.
Our Creator Report found that 56.9% of users don’t see going viral as a top priority.
Staying up to date with social media trends is important, but staying true to your brand and owning what makes you unique should be your #1 priority.
After all, every trend starts with someone living their truth and owning what makes them unique.
There’s always going to be a new trending aesthetic. Drastic vibe overalls are becoming more and more common. In 2024, we won’t just be pitting clean girl against mob wife. Social media users are into blue beauty, groovy nuptials, western gothic, jazz chique, and a whole lot more.
The biggest lesson here is to experiment with whatever makes you happy. You aren’t tied down to one aesthetic. You’re allowed to switch things up and try out a new vibe.
Social media trends are a reflection of what matters to us. For example, the trends in the Pinterest report show that social media users are embracing their inner child by exploring new aesthetics, taking care of their health and safety by implementing knockout workouts like jiu jitsu into their routines, and doing their part to prevent climate change by giving scraps a second life.
Instead of demonstrating their values through search trends, we found that creators are choosing to interact with brands that share their values.
Today’s social media users don’t want to see a highlight reel of your life. They crave authentic connections.
Search trends like “hot seat questions”, “deep questions to ask friends”, and “deep conversation starters” are trending because we are collectively tired of surface-level content. That’s part of why the internet rallied around Halley Kate when she received post-breakup hate. Most of us know how it feels to lose a first-love. Her authentic, genuine content reminded us of that.
2024 is the year we embrace slow-living. Inchstones aren’t just for babies– we’re celebrating all our wins this year, no matter how small. Hustle-culture is a relic of the past. We’re tired.
Instead of comparing yourself to creators who are growing faster than you are, focus on creating content that resonates with you and your audience and build a community that will stand the test of time.
And remember– you don’t have to maintain an extravagant lifestyle to create interesting content. And it’s okay to take a break. We all need a digital detox every once in a while.
If growing on Pinterest is on your bucket list for 2024, Planoly is your new BFF.
Use our multi-channel content planner, Canva integration, and AI-caption generator to create, plan, and schedule content for all your social media platforms in one place. You can even set your Pins to auto-post at a specific time. Try it for yourself!
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