With 84% of customers saying a brand’s video convinced them to buy a product, there’s no better time than now to jumpstart your Instagram video journey. Video content continues to be the most shareable content on social media. Learn the ins and outs of incorporating more videos, Reels, IGTV, and Stories on your Instagram, along with best practices for you to grow your audience.
Besides the fact that dance challenges are fun, video is also a way to showcase your brand’s personality, educate, or showcase products. According to this study, social media video content receives 1200% more shares than text and image content combined. So we think the appropriate question to ask yourself is, “why not video?”
The great thing about Instagram’s built-in video features is that it’s both accessible and can be relatively simple to use. Instagram Stories have built-in features like filters and boomerangs to help you create engaging, scrappy content on the fly. If you’ve been on the fence about creating Instagram Reels to target Gen Z, know that they have an estimated spending power of $143 billion. Okay, so now that we have your attention, here is our guide to creating and sharing more video content on Instagram.
Don’t let Instagram’s expansive video features turn you away. Each type of video content serves a different purpose but will be equally powerful to market your brand or business.
Reels is one of the newest and most exciting forms of video on Instagram. Similar to TikTok, they’re mainly associated with pop culture trends, viral audio sounds, and a rich avenue for educational content. And the ability to cut and edit your video on Instagram directly makes it both easy and worth the investment to capture your audience’s attention. To upload a reel tap the Reels icon in the center icon on your navigation bar located at the bottom of your screen or by tapping the ‘+’ icon in the upper right corner. This where you can film, edit, and add your favorite filters and sounds to complete your Reels video.
Reels specs include:
Grid videos are probably what you’re most familiar with – it’s been around the longest, and you access it the same way you post photos to your grid. These videos can range from scrappy to highly-produced videos to tell a story, showcase a product, or entertain your audience. Share videos onto your Instagram grid by either filming and sharing the video directly on Instagram or upload using your video library.
Instagram Grid video specs include:
Instagram Stories are more spontaneous than the other forms of video on the platform. Think of Instagram Stories as a way to speak directly to your audience. Think timely updates or a peek into what goes on behind the scenes. Share videos on your Instagram Stories by filming and sharing directly or by uploading videos from your video library. Instagram Stories will break up videos longer than 15 seconds into 15-second length clips.
Instagram Stories specs include:
While grid videos limit you to 1 minute, IGTV allows you to share longer video content. IGTV is great for promotional videos, campaigns, product reviews, in-depth tutorials, or anything! IGTV videos must be created outside of the Instagram app and uploaded.
Upload your IGTV video by tapping the ‘+’ icon on your account’s page. Scroll down and tap ‘IGTV Video’ and tap the video you want to share. Then you’re prompted to pick a cover image to display as the first thing your follower will see. There you title your video and write your description. Then you have the option to ‘Post a Preview,’ which shares your video to your profile and feed. Note: For regular accounts, the maximum length is 10 minutes, but for verified accounts, Instagram allows up to 60 minutes.
IGTV specs include:
Instagram Live is a streaming feature where users and brands can host live discussions or panels all within the app. To go live, hit the ‘+’ icon on the top right corner of your screen and then tap the ‘live’ button. Learn more about how to use Instagram Live here. After filming your live, you can share your story and save it as an IGTV for followers who missed it to view later.
Instagram’s video features all serve a different purpose – so resharing the same video to each type isn’t really going to serve you or may not even be an option. However, you can have your Reels and IGTV show up on your Instagram grid, in addition to them being available on their own respective tabs on your profile.
Need some inspiration? Here are a couple of ways you can start to create and share more videos on Instagram to grow your business or brand.
That’s Instagram’s video features in a nutshell! Get started on your social media video marketing today and turn a follower into a customer in no time.