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How to Use the Swipe-Up Feature in Instagram Stories

The 'Swipe-Up' feature in Instagram Stories is a game-changer to driving traffic and sales to your website or blog. This feature is currently only available to Instagram business accounts with over 10,000 followers or verified accounts. The 'Swipe-Up' feature is perfect for businesses and influencers looking to share new content or products for their followers to easily have access to!

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Here's how to use the 'Swipe-Up' feature in Instagram Stories:

How to Add a 'Swipe-Up' Link to Your Instagram Story

  1. Go to your main Instagram feed, and tap the plus icon in the top left corner to create an Instagram Story.
  2. Create your Instagram Story by taking a photo, Boomerang, or video. You can also swipe up to access your library of previously captured content.
  3. Tap on the chain link icon and enter your URL. (Remember, you can only add links if you're a verified user or an Instagram business account with over 10K followers) *PLANOLY Pro Tip: Any user can add an IGTV video link to an Instagram Story image.
  4. Always add a call to action on your Instagram Story with links, so that your followers will know to swipe-up!

The 'Swipe-Up' feature is a popular tool for Instagram users – we use it daily to share new blog posts, product features, quizzes, and more! 

Whether or not you have access to the 'Swipe-up' feature, there's plenty of other ways to better serve your Instagram audience. Create Story Highlights so your content lives on beyond 24 hours. Like your grid feed, Stories Highlights are always there to help tell the story of your brand. (Related: How to Create Instagram Story Highlights)

Another way to engage your audience is to make your Instagram Stories more interactive with quizzes and polls. Instagram Stories polls and quizzes are not new per se, but they’re effective and interactive, which will increase your Instagram Stories engagement dramatically. (Related: How to Use Instagram Story Polls)

For more Instagram marketing tips and strategies, head to the PLANOLY blog! And as always, the PLANOLY app is here to simplify your marketing efforts – like scheduling your stories with tags and links.

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