Have you ever seen viral videos on social media and wondered how you could replicate that success? We’ve got you. We have the industry tips on what it takes to make a video go viral. First, let’s briefly look at video content, specifically Instagram Reels, and why it is attracting more engagement than any other type of social media content right now.
If a picture is worth 1,000 words, a video is worth 1 million. And Instagram is paying attention. The once photo only app saw the power of user enjoyment with video content, prompting it to first allow short videos and then quickly increasing its video length permissions and providing more ways to create, post and interact with video on the app. It makes perfect sense. With more than 1 billion users on Instagram and 59 percent of adults in the U.S. using Instagram daily, creating video and reaching even a small fraction of that number can help your videos bring more attention to your brand.
When we are talking about video generally, that includes Instagram Reels. Introduced in August, 2020, Reels are short, entertaining videos that can be recorded and edited right in the app and uploaded to a huge audience instantly. Reels are a series of 15-second video segments with super fun effects and sound options. Once ready to share, they can appear on your feed and in the Reels section where people who aren’t even following you (yet) can discover it.
Take a look at Instagram and TikTok user, Emily Mariko, for example. She is evidence that you can go viral with just one video as she did with her famous salmon rice bowl. And while the famous video wasn’t her first, it was the one that went viral and now people can’t get enough! So, what’s the first tip to go viral with your video? Do what you love. Create fun, authentic content with passion and energy and people will watch. Let’s talk about even more tips!
In a recent online strategy session led by Phoebe Sherman, CEO of Girl Gang Craft, and PLANOLY's Social Media Manager, Danielle Townsley, Sherman shared how she seamlessly creates, schedules, and plans Reels content. Additionally, Townsley shared her expert time-saving planning tips by using PLANOLY’s Reels Planner.
With Reels being the largest contributor to engagement growth on Instagram, by now it is evident that you cannot afford to miss out on this opportunity to reach new people and expand your following. By bringing your authentic self to the videos and utilizing the tips we provided in this post, your next video could be the one to go viral!
Remember that you have a social media partner in your pocket with the PLANOLY Reels Planner. The planner allows you to edit, upload, plan and organize unlimited Reels to your grid. Plus, you can even use it to repurpose your content for Facebook and Twitter! Get out there and start creating! We can’t wait to see what you make.