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How to Optimize Your Facebook Business Page

Launched in 2004, Facebook is the social media platform that has been around the longest, not considering Myspace (IFKYK). And while it may seem to have taken a bit of a backseat with all the new social media platforms constantly emerging, especially with younger demographics, there are several reasons why this shouldn’t deter you from putting in some more effort on the platform. Facebook is still here and it still has tremendous potential for content creators. Our latest Facebook Guide will help you make the most out of your Facebook page as it pertains to social media marketing and channel performance.

What We’re Talking About

Why You Should Use Facebook

So, why put in more effort to the platform? For starters, Facebook has three billion users worldwide and two billion of those users are active on the app daily. For people wanting to connect with others, share their business and even gain influence, that’s a large audience that shouldn’t be ignored. Additionally, Facebook has tools which help creators grow their audience and even monetize their content. Users can either turn on professional mode on their profiles or create a page to access the creator tools. Let’s take a look at Pages and how to optimize them in more detail. Last but certainly not least, as part of Meta, Facebook integrates with Instagram, also part of Meta, making cross posting and managing your multi-channel strategy super easy.

8 Ways to Optimize Your Facebook Business Page

#1 Post Engaging Content

Studies show that Americans spend an average of 33 minutes on Facebook each day. Believe it or not, this is more than other platforms and suggests that the engagement may be higher. Optimize your Facebook page with engaging content and don’t shy away from longer content. Go ahead and publish your How To video on Facebook and then consider an abbreviated version for another platform.

#2 Make Your FB Page a Customer Service Touchpoint

Utilize your Facebook page for customer service. Studies show that customers and businesses both utilize Facebook for handling customer service issues. Consider having all of your information up-to-date, including contact information and links. Additionally, make sure that your action button links somewhere relevant, such as your website or a contact page.

#3 Showcase Customer Reviews

Ask for reviews on Facebook. Don’t be shy and showcase all of the wonderful things people have to say about you and your brand!

#4 Define Your Facebook Business Category

Make sure your page category is correct.

#5 Prioritize Community Engagement

Interact with your posts and keep conversation flowing on your page. Did you know you can easily manage comments on multiple platforms right in PLANOLY?

#6 Pin Valuable Posts

Pin important content to the top of your page. For example, if you recently launched a promotion, contest or made an announcement, you don’t want it to get buried by all the content that will follow, so pin it.

#7 Set Up Auto-Reply for DMs

Set up automatic responses to messages. It might take a little time to get to all of your instant messages, so by creating an automated response with helpful information, you are able to provide an instant response. You can link to your website or an FAQ page on the auto response and let people know you’ll respond personally soon.

#8 Create a Vanity URL

When Facebook pages are created, they are given a number and that’s what shows up in the URL. Utilize the option to name your page with a vanity url such as facebook.com/YOURNAME.

What Types of Content to Post On Facebook

Now that you have a bank of ideas for optimizing your Facebook page, let’s explore the type of content that tends to perform well on the platform. On Facebook, static photo posts still perform very well. We talk a lot about the importance of video on social media and it should certainly remain part of your strategy. However, an image posted with all the info the user needs to engage right there is a good bet. Note that while it’s tempting to post a lot of links, they don’t perform as well. With each post, consider how the user can get all the info they need right there without having to take any further action.

As for videos, let’s talk briefly about Live Facebook videos. These remain a good type of content to weave into your social media content plan. Let your audience know in advance about when you plan to go live and build up the excitement. As for pre-recorded videos, if you are a creator and already working hard at recording and publishing them on other social media platforms, repurpose them on Facebook too!

Looking for some inspo? Facebook recently added an Inspiration Hub in the Professional Dashboard which provides creators with trending hashtags, music and templates to easily create Reels.

Manage Multiple Social Channels With PLANOLY

Even if you are a creator who is super active on Instagram, getting your content on Facebook as well is an added benefit and will help you reach your goals. If you are thinking that the thought of managing one more platform isn’t worth the effort, know that you don’t need to go at it all alone. Maintaining a bank of content, publishing it and monitoring engagement across multiple channels is overwhelming. PLANOLY is designed to help you auto-post across multiple channels and manage them all in one place.

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Allie Teegardin

Allie Teegardin is a contributing writer at PLANOLY. As a writer, adjunct professor, and baker, she makes sure to add value to whatever she creates.

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